Enchanted? By All Means.

For literati set who also happen to be obsessed with fashion, grab yourself this newest edition of the New Yorker, where the entire mag is devoted to style; and none other than Marc Jacobs is featured in the wonderful profile, "Enchanted; The transformation of Marc Jacobs" by Ariel Levy.

Read how Jacobs, despite being snarked by fashion critic Suzy Menkes, (among others) for his runway antics, he has parlayed his personality into his product and the two have become inseparable. Jacobs's cheeky renditions of contemporary fashion have made him a force in the industry and he is one of the most watched designers this side of the Atlantic. He injects and reflects American culture into everything he creates; provocative, but wearable, and cool without being aristocratic, his designs mirror America and Americans both on and off the runway.

iniam is deep into Marc by Marc Jacobs and the fun began in June and continues throughout upcoming chilly October evenings. Look for a flurry of flirty dresses, luxe sweaters, lively and colorful silk tops, well-fitted pants, and a bevy of fall and winter coats. Oh, and look for them at iniam.

Pre-Fall SALE August 14-16

Due to an overabundance of cute things in the store, we decided to share the wealth and offer all Marc by Marc Jacobs clothing 20% off from Thursday August 14-Saturday August 17th. It's all new stuff too: coats (both cotton and wool), adorable silk tops with polka dots or a riot of color, gray flannel pants, khaki trousers with a thin pinstripe, cotton/silk blouses, and more. Plus, with your MJ purchase, you get some schwag: a canvas tote or a purse-sized mirror!

(Noted in Diablo.)

Why Not?

Who needs a black or beige coat when you can have this one from Marc by Marc Jacobs? The coat is well-tailored and made of a ever-so-slightly ridged cotton and lined with purple silk, so every time you put it on, you have to smile. It's got some heft to it, so it will work with these chilly nights of late, as well as chillier nights to come. It's a great length too; long enough to feel dressy but short enough to not get caught in your bicycle tires or your car door. Red. It's the new black.

Pre-Fall Goodies

On one side of the store we are continuing our summer clearance sale (as of yesterday items are marked up to 50% off and are going fast!) and on the others side of the store we have new pre-Fall/late-Summer collections making their way onto the racks.

Starting the line-up is Trina Turk's glorious sturdy silk numbers - a halter blouse in vivid colors of cranberry, dark teal, black, and bluey green OR a sleeveless black swing dress, as well as her signature well-fitting pants, currently in black.

We've got a full rack of James Perse basics (long sleeve, short sleeve, tanks, etc.) as well as a few special pieces like the one button hoody; feels like sweatshirt but looks much more glamorous and the new open drape-neck cotton sweater in an pearly oyster color.

Theory is making a splash in vibrant red day dresses and cotton pintuck tees that are almost gone and new Marc by Marc Jacobs separates are easy to wear and easy to buy..! The MJ fitted cotton black tank with XL zipper on the back is trendy without being obsolete in a month (I hope not; I bought one)

Summer Clearance Sale!

It's that time of year when in the middle of summer, retail shops start getting sweaters in for fall ... speaking of fall, that is what is happening to our prices starting today. Today and throughout the month, come to iniam for hefty savings on your favorite designers like Trina Turk, Theory, 3.1 Phillip Lim, Twinkle, and more...we are even offering 25% off some already marked down denim to make room for Earnest Sewn, Hudson, and James Jeans beginning to arrive in July.

Moreover, you can get a good look at all the new stuff coming in for early fall like Vince Sweaters, our new Marc by Marc Jacobs collection, Chan Luu cashmere scarves, with more to come in the next couple of weeks.

Bike, don't drive

At iniam, we are usually not making loud political statements, and we don't intend to start, however, with gas prices creeping up, we are thinking that bicycling is probably the way to go lately. Not only do you save gas money, but you also save dollars on those pesky meters lining College Avenue. What a pain when you want to be donning all the new Marc by Marc Jacobs tops or dipping into the bowl of Jane Tran hair accessories at iniam. Lucky that just down the street, at Hank and Frank's bicycle shop, you can swing by and pick up the new Amsterdam bike: a real street cruiser built made for whizzing past all the traffic on College Ave. No time to go there? We just happen to have one at the store for you to admire.

MJ on the Way!

Slowly but surely we are just starting to receive our newest line, Marc by Marc Jacobs...and of course the owner of iniam was careful to select the best fitting items for the store. As a matter of fact, this shirt modeled by our very own Gina, is almost gone already!

Though it's coming in dribs and drabs, by the end of June, we'll have a good selection, by July we will start getting in early Fall goodies, and by August, we will be deep into the collection. Keep your eyes peeled or sign up for our email list at www.iniam.com for upcoming Marc by Marc Jacobs specials!

ADDENDUM: Today the very cutest pima cotton MJ shirts arrived in blue and white just in time for the weekend. The round collar is femmy and pretty and just the right touch for your everyday t-shirt.

We also got a replenishment of Jane Tran bobby pins, hair clips, and headbands to jazz up your windblown or sun-tampered locks.