Monday, July 28, 2008

The Right Stuff

Are you fashion savvy, mature, somewhat experienced, and/or looking for a part time job that will fulfill your soul (and your closet)? Are you comfortable doling out fashion advice to people? Are you sociable? Do you have a sense of humor? Does the smell of new clothes drive you wild or does the fine pintuck of a well-made blouse make you weep? At iniam, we are looking for a part time person to fill two or three shifts so if you, or somebody you know, fits the bill, stop by or shoot us an email (with your CV).

We look forward to hearing from you!

Tuesday, July 22, 2008

Bad Weather?

I almost turned the heat on
yesterday morning to rid my house of the chill, but living with an east coast yankee (my carmudgeonly husband, not a baseball player), I relinquished myself to putting on another layer of fleece and hovering near our Wedgewood stove. It's a luxury problem really, to be living here in the East Bay, where the temps fluctuate gently between 60-75 degrees, and a cold day is somewhere between 50-60. I used to live in Sweden near the coast where there was a constant headwind usually combined with some form of rain, where in the winter the sun sets early, before you have had a Swedish ficka. Fortunately, at iniam we've got a gaggle of coats arriving soon for the finicky days of late summer and early fall in the Bay area and one of our new lines is Gryphon. Gryphon, a premier maker of contemporary coats, is our new favorite here at the store. Three styles (see photos) are romantic, feverishly stylish, and all have an amazing fit. They are so gorgeous you may not even have to wear clothes (you can bet your pants I'll be wearing mine all the time- it's the FAUX fur-edged one).

As they say in Sweden, there is no such thing as bad weather, just bad clothes.

Thursday, July 17, 2008

Pre-Fall Goodies

On one side of the store we are continuing our summer clearance sale (as of yesterday items are marked up to 50% off and are going fast!) and on the others side of the store we have new pre-Fall/late-Summer collections making their way onto the racks.

Starting the line-up is Trina Turk's glorious sturdy silk numbers - a halter blouse in vivid colors of cranberry, dark teal, black, and bluey green OR a sleeveless black swing dress, as well as her signature well-fitting pants, currently in black.

We've got a full rack of James Perse basics (long sleeve, short sleeve, tanks, etc.) as well as a few special pieces like the one button hoody; feels like sweatshirt but looks much more glamorous and the new open drape-neck cotton sweater in an pearly oyster color.

Theory is making a splash in vibrant red day dresses and cotton pintuck tees that are almost gone and new Marc by Marc Jacobs separates are easy to wear and easy to buy..! The MJ fitted cotton black tank with XL zipper on the back is trendy without being obsolete in a month (I hope not; I bought one)

Tuesday, July 8, 2008 + iniam = lurve

We just got a generous write-up in the new online
shopping website, StoreAdore. StoreAdore is (in their own words) "an online forum for passionate shoppers to find and share insights and information on the very best boutiques and specialty stores in the cities where they live, where they travel, and online. As both a practical resource and an online shopping community, Store Adore is a place where shoppers can discover new stores (or find out what's new with their long-time favorites!) and have the opportunity to talk shop(ping) with likeminded individuals."

I couldn't have said it better myself. So I didn't.

Tuesday, July 1, 2008

Summer Clearance Sale!

It's that time of year when in the middle of summer, retail shops start getting sweaters in for fall ... speaking of fall, that is what is happening to our prices starting today. Today and throughout the month, come to iniam for hefty savings on your favorite designers like Trina Turk, Theory, 3.1 Phillip Lim, Twinkle, and more...we are even offering 25% off some already marked down denim to make room for Earnest Sewn, Hudson, and James Jeans beginning to arrive in July.

Moreover, you can get a good look at all the new stuff coming in for early fall like Vince Sweaters, our new Marc by Marc Jacobs collection, Chan Luu cashmere scarves, with more to come in the next couple of weeks.