Dress

I think it's safe to say that we all have a closet full of dresses in a variety of colors, fabrics and shapes to fit our mood and occasion. Sure we can can pull together a marvelous look for a friday night out with the girls or husband/boyfriend (I've convinced my poor husband that baggy pajamas are hot on the runway for spring '10). But how many of you have the "IT" dress for a New Year's or holiday ball, a charity event, a wedding (as a bride or guest), or damn it you just want to show up at your class reunion cocktail wearing something that will leave both your ex-boyfriend (not that you care) and those jealous (ex) cheerleaders wondering how the heck you look so good. Now here is the thing, you need a gown or a fabulous cocktail dress but not the ridiculous price tag that accompanies a knock out piece by Carolina Herrera or Marchesa.

Well ladies, I have the answer. College Ave is the new home to JaiHonna German owner of a gorgeous new boutique, Dress, that rents gowns and cocktail wear that will have you feeling as if you are walking down the runway. I want the impact of a Giambattista Valli (yup, Dress has it) but at a fraction of the price. Ummmm, and did I mention that the rental price includes the cost of the dry cleaning?

Ok, here is the kicker....twice a year, JiaHonna puts together a blowout sample sale so you can buy that piece you wore and fell in love with.

There are some things in a woman's wardrobe we just have to own. Show pieces that you couldn't imagine living without! But next time you attend the Black and White Ball or the Red Cross Charity Event, you can look like a million bucks without spending it!